Danyelle Sage
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Brand
Digital
JPMorgan Chase
Purpose at firm-wide scale, then digital products for small business.
Client
JPMorgan Chase
Duration
18 months
Teams
Firm-wide purpose, Chase Small Business Banking
Scope
Purpose rollout, rebrand, app, push, email
From firm-wide purpose to everyday banking moments.
For the first 12 months, I worked with a team of external consultants to roll out purpose work across the firm, in tandem with JPMorgan Chase’s firm-wide rebrand.
I then spent six months with the Chase Small Business Banking team on their digital products, including the app, push notifications and email campaigns.
Purpose rollout
Working with external consultants to bring the firm’s purpose to life across the organization.
PART 1 · FIRM-WIDE PURPOSE & REBRAND · 12 MONTHS
Rebrand, in tandem
Aligning the purpose story with the firm-wide rebrand so the message and the identity landed together.
Mobile app
Working with Chase Small Business Banking on app experiences for business owners.
PART 2 · CHASE SMALL BUSINESS BANKING · 6 MONTHS
Concept visuals for the app, push and email work below. Illustrative, not shipped designs.
9:41
MR
Good morning, Maya
Maple & Rye Bakery
Business Checking ••4821
$24,860.42
Available balance
▲ $1,284.90 today
↓
Deposit
↑
Send
≡
Pay bills
+
Invoice
Recent activity
See all
C
Card sales
Today · Deposit
+$1,284.90
F
Farmhouse Flour Co.
Yesterday · Supplies
−$412.30
U
Utility payment
Oct 20 · Bill pay
−$186.00
H
Hartley Cafe
Oct 19 · Invoice #1038
+$2,150.00
Home
Accounts
Pay
More
9:41
Cash flow
Week
Month
Quarter
Money in
$18,420
▲ 8% vs. September
Money out
$11,930
▼ 3% vs. September
Last 6 months
In
Out
May
Jun
Jul
Aug
Sep
Oct
★
On track to beat last month’s money in by about $1,200.
Based on your recurring sales
Home
Accounts
Pay
More
9:41
✕
Deposit a check
Amount
$1,250.00
Deposit to
Business Checking ••4821
⌄
Check images
✓
Front of check
Captured
+
Back of check
Tap to take photo
Endorse the back with “For mobile deposit only” and your signature.
Deposit $1,250.00
9:41
Invoices
+ New
Outstanding
$6,240.00
3 open · 1 overdue
All
Open
Paid
Overdue
Hartley Cafe
Invoice #1042 · Due Fri, Oct 30
$2,150.00
Due soon
Greenleaf Market
Invoice #1039 · Due Oct 12
$1,880.00
Overdue
North Shore Events
Invoice #1044 · Due Nov 6
$2,210.00
Open
Alder & Co.
Invoice #1036 · Paid Oct 14
$640.00
Paid
Finch Catering
Invoice #1033 · Paid Oct 2
$1,320.00
Paid
Home
Accounts
Pay
More
Push notifications
Short, timely messages that help small business owners at the right moment.
BUSINESS BANKING
now
Deposit received
$1,284.90 from card sales just landed in Business Checking.
BUSINESS BANKING
now
Invoice due soon
Invoice #1042 for $2,150.00 is due Friday. Review and send a reminder in two taps.
BUSINESS BANKING
now
Cash flow tip
You spent 18% less on supplies than last month. See where it’s going.
BUSINESS BANKING
now
Payment sent
$412.30 to Farmhouse Flour Co. is on its way and should arrive tomorrow.
Email campaigns
Campaign emails that carry the brand and a clear voice into the inbox.
Business Banking
View in browser
WELCOME
Everything your business needs, in one place.
Check balances, deposit checks and send invoices from one dashboard, built around how small businesses actually work.
Explore your dashboard
↓
Deposit
Snap a photo of a check from anywhere.
≡
Invoice
Send and track invoices in minutes.
▮
Track
See cash flow at a glance.
You’re receiving this email because you have a business account. Manage preferences · Unsubscribe
Concept email, illustrative only.
Business Banking
View in browser
GET PAID FASTER
Send your first invoice in under a minute.
Add a customer, set an amount and send. You’ll see the moment it’s paid, with no chasing required.
Create an invoice
1
Add a customer
Pick someone you’ve billed before or add anyone new.
2
Set the amount
Add line items and a due date.
3
Send and track
Get notified as soon as it’s paid.
You’re receiving this email because you have a business account. Manage preferences · Unsubscribe
Concept email, illustrative only.
Business Banking
View in browser
YOUR OCTOBER SUMMARY
Money in is up 8% from last month.
Here’s how your business is doing so far this month, and where the biggest changes are.
See the full report
Money in
$18,420
▲ 8% vs. September
Money out
$11,930
▼ 3% vs. September
You’re receiving this email because you have a business account. Manage preferences · Unsubscribe
Concept email, illustrative only.
Up next
All work →
Chiesi Campaign
Campaigns · Film
↗
Microsoft's Marketplace Intelligence Portal Hub
Digital
↗
Scienture Website Design
Digital
↗
© 2026 Danyelle Sage
Brand
Digital
JPMorgan Chase
Purpose at firm-wide scale, then digital products for small business.
Client
JPMorgan Chase
Duration
18 months
Teams
Firm-wide purpose, Chase Small Business Banking
Scope
Purpose rollout, rebrand, app, push, email
From firm-wide purpose to everyday banking moments.
For the first 12 months, I worked with a team of external consultants to roll out purpose work across the firm, in tandem with JPMorgan Chase’s firm-wide rebrand.
I then spent six months with the Chase Small Business Banking team on their digital products, including the app, push notifications and email campaigns.
Purpose rollout
Working with external consultants to bring the firm’s purpose to life across the organization.
PART 1 · FIRM-WIDE PURPOSE & REBRAND · 12 MONTHS
Rebrand, in tandem
Aligning the purpose story with the firm-wide rebrand so the message and the identity landed together.
Mobile app
Working with Chase Small Business Banking on app experiences for business owners.
PART 2 · CHASE SMALL BUSINESS BANKING · 6 MONTHS
Concept visuals for the app, push and email work below. Illustrative, not shipped designs.
9:41
MR
Good morning, Maya
Maple & Rye Bakery
Business Checking ••4821
$24,860.42
Available balance
▲ $1,284.90 today
↓
Deposit
↑
Send
≡
Pay bills
+
Invoice
Recent activity
See all
C
Card sales
Today · Deposit
+$1,284.90
F
Farmhouse Flour Co.
Yesterday · Supplies
−$412.30
U
Utility payment
Oct 20 · Bill pay
−$186.00
H
Hartley Cafe
Oct 19 · Invoice #1038
+$2,150.00
Home
Accounts
Pay
More
9:41
Cash flow
Week
Month
Quarter
Money in
$18,420
▲ 8% vs. September
Money out
$11,930
▼ 3% vs. September
Last 6 months
In
Out
May
Jun
Jul
Aug
Sep
Oct
★
On track to beat last month’s money in by about $1,200.
Based on your recurring sales
Home
Accounts
Pay
More
9:41
✕
Deposit a check
Amount
$1,250.00
Deposit to
Business Checking ••4821
⌄
Check images
✓
Front of check
Captured
+
Back of check
Tap to take photo
Endorse the back with “For mobile deposit only” and your signature.
Deposit $1,250.00
9:41
Invoices
+ New
Outstanding
$6,240.00
3 open · 1 overdue
All
Open
Paid
Overdue
Hartley Cafe
Invoice #1042 · Due Fri, Oct 30
$2,150.00
Due soon
Greenleaf Market
Invoice #1039 · Due Oct 12
$1,880.00
Overdue
North Shore Events
Invoice #1044 · Due Nov 6
$2,210.00
Open
Alder & Co.
Invoice #1036 · Paid Oct 14
$640.00
Paid
Finch Catering
Invoice #1033 · Paid Oct 2
$1,320.00
Paid
Home
Accounts
Pay
More
Push notifications
Short, timely messages that help small business owners at the right moment.
BUSINESS BANKING
now
Deposit received
$1,284.90 from card sales just landed in Business Checking.
BUSINESS BANKING
now
Invoice due soon
Invoice #1042 for $2,150.00 is due Friday. Review and send a reminder in two taps.
BUSINESS BANKING
now
Cash flow tip
You spent 18% less on supplies than last month. See where it’s going.
BUSINESS BANKING
now
Payment sent
$412.30 to Farmhouse Flour Co. is on its way and should arrive tomorrow.
Email campaigns
Campaign emails that carry the brand and a clear voice into the inbox.
Business Banking
View in browser
WELCOME
Everything your business needs, in one place.
Check balances, deposit checks and send invoices from one dashboard, built around how small businesses actually work.
Explore your dashboard
↓
Deposit
Snap a photo of a check from anywhere.
≡
Invoice
Send and track invoices in minutes.
▮
Track
See cash flow at a glance.
You’re receiving this email because you have a business account. Manage preferences · Unsubscribe
Concept email, illustrative only.
Business Banking
View in browser
GET PAID FASTER
Send your first invoice in under a minute.
Add a customer, set an amount and send. You’ll see the moment it’s paid, with no chasing required.
Create an invoice
1
Add a customer
Pick someone you’ve billed before or add anyone new.
2
Set the amount
Add line items and a due date.
3
Send and track
Get notified as soon as it’s paid.
You’re receiving this email because you have a business account. Manage preferences · Unsubscribe
Concept email, illustrative only.
Business Banking
View in browser
YOUR OCTOBER SUMMARY
Money in is up 8% from last month.
Here’s how your business is doing so far this month, and where the biggest changes are.
See the full report
Money in
$18,420
▲ 8% vs. September
Money out
$11,930
▼ 3% vs. September
You’re receiving this email because you have a business account. Manage preferences · Unsubscribe
Concept email, illustrative only.
Up next
All work →
Chiesi Campaign
Campaigns · Film
↗
Microsoft's Marketplace Intelligence Portal Hub
Digital
↗
Scienture Website Design
Digital
↗
© 2026 Danyelle Sage