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Film
Chiesi Campaign
From hidden gem to trusted leader.
Client
Chiesi USA
Scope
Campaign strategy, brand films, digital, social, playbook
Formats
Video, programmatic, LinkedIn, Instagram
Agency
SWITCH
Corporate brand marketing, not product marketing.
Chiesi USA is a global biopharma company with a story most people have not heard. SWITCH developed a heart-driven campaign to move it from hidden gem to trusted leader, across brand films, digital, social and employee storytelling.
The work runs from the creative north star and three campaign directions to hero films, programmatic banners, LinkedIn and Instagram, plus a playbook that helps Chiesi teams tell the story the same way.
Strategy & creative directions
A creative north star and three campaign directions, built on research and a clear read of the competitive landscape.
Master brand films
Hero films, “Already in You” and “The Flip”, plus a recruitment film and a master corporate video, storyboarded frame by frame.
THE FILMS
Programmatic display
First-impression and retargeting banners across the standard sizes, built from one flexible system.
1ST IMPRESSION
RETARGETING
LinkedIn & Instagram
Social that puts Chiesi people up front: leadership features on LinkedIn and the newest posts from the Instagram feed.
Storytelling playbook
A 30-page playbook and FAQ that helps employees tell the Chiesi story with confidence and consistency.
Up next
All work →
Microsoft's Marketplace Intelligence Portal Hub
Digital
↗
Scienture Website Design
Digital
↗
LinkedIn Careers Toolkit
Digital · Campaigns
↗
© 2026 Danyelle Sage
Campaigns
Film
Chiesi Campaign
From hidden gem to trusted leader.
Client
Chiesi USA
Scope
Campaign strategy, brand films, digital, social, playbook
Formats
Video, programmatic, LinkedIn, Instagram
Agency
SWITCH
Corporate brand marketing, not product marketing.
Chiesi USA is a global biopharma company with a story most people have not heard. SWITCH developed a heart-driven campaign to move it from hidden gem to trusted leader, across brand films, digital, social and employee storytelling.
The work runs from the creative north star and three campaign directions to hero films, programmatic banners, LinkedIn and Instagram, plus a playbook that helps Chiesi teams tell the story the same way.
Strategy & creative directions
A creative north star and three campaign directions, built on research and a clear read of the competitive landscape.
Master brand films
Hero films, “Already in You” and “The Flip”, plus a recruitment film and a master corporate video, storyboarded frame by frame.
THE FILMS
Programmatic display
First-impression and retargeting banners across the standard sizes, built from one flexible system.
1ST IMPRESSION
RETARGETING
LinkedIn & Instagram
Social that puts Chiesi people up front: leadership features on LinkedIn and the newest posts from the Instagram feed.
Storytelling playbook
A 30-page playbook and FAQ that helps employees tell the Chiesi story with confidence and consistency.
Up next
All work →
Microsoft's Marketplace Intelligence Portal Hub
Digital
↗
Scienture Website Design
Digital
↗
LinkedIn Careers Toolkit
Digital · Campaigns
↗
© 2026 Danyelle Sage